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Think Pink

(Breast Cancer Awareness)

Thank you for visiting Chughtai Lab #ThinkPink page. The objective is a lot more than just thinking pink. Yes! We want you to learn all about Breast Cancer, associated signs, symptoms, risk factors and most importantly by taking measures to prevent it. In order to achieve this goal, we have to train females to have a regular self-examination and screening tests for the disease. Because self-examination is the most important tool for early detection.

We want you to take a pledge and Commit to Breast Self Exam today!

Breast Cancer Facts

According to the recent facts Pakistan has the highest incidence of Breast Cancer in Asia. Every 1 in 8 women are at risk of developing Breast Cancer in her lifetime, while while almost 40,000 women die because of this fatal disease each year. This year Chughtai Lab has taken one step forward from last year. This year Chughtai Lab #ThinkPink campaign is aligned with the core message of “Commit to Breast Self Exam Today”.

Early detection is the key to prevention. The best way to fight this cancer is to detect it early and start appropriate treatment. Don’t forget to share this important information with the women around you.

Campaign Highlights of #THINKPINK

Campaign for 2017

Subcribe for updates of #THINKPINK campaign 2017 here

Campaign Material 2017

Thinking Pink at LUMS with Chughtai Lab

Highlights of Campaign for 2016

Creatives for #THINKPINK 2016

Breast Cancer Awareness - Think Pink with Chughtai Lab 2016 Urdu Creative with Muneeba Mazari
Breast Cancer Awareness - Think Pink with Chughtai Lab 2016 Urdu Creative with Muneeba Mazari - Sehat Ka Number 03111456789
Breast Cancer Awareness - Think Pink with Chughtai Lab 2016 Urdu Creative with Muneeba Mazari 1
Breast Cancer Awareness - Think Pink with Chughtai Lab 2016 Creative with Muneeba Mazari 2

People Tweeting about #ThinkPink

What Is Breast Cancer?

Breast cancer occurs due to uncontrolled growth of cell in the breast. These cells usually form a tumor that can often be felt as a lump.  The tumor can be malignant  if the cells can grow into surrounding tissues and can spread to distant areas of the body.

Breast Cancer Signs and Symptoms

It is important to know what is normal for you, so that you can detect any changes because only early detection of breast cancer gives you a chance of successful treatment.

The most common symptom of breast cancer is a lump or mass.  If the mass is painless and has irregular edges then it is more likely to be cancer.  They can be painful too at times only..  For this reason, it is important to get it checked by an oncologist.

Other symptoms of breast cancer may include:

Breast or nipple pain.

Nipple retraction (turning inward).

Nipple discharge (other than breast milk).

Skin irritation or dimpling.

Swelling of all or part of a breast (even if no distinct lump is felt).

Redness or thickening of the nipple or breast skin.

Learn, How to do a Breast Self-Examination

Sometimes breast cancer can spread to lymph nodes under the arm or around the collar bone and cause a lump or swelling there, even before the original tumor in the breast tissue is large enough to be felt. Swollen lymph nodes should also be checked by a health care provider.


Researchers have found that lifestyle, hormonal and environmental factors may increase your risk of breast cancer. It’s likely that breast cancer is caused by a complex interaction of your genetic makeup and your environment.

Inherited breast cancer

According to an estimation about 5 to 10 percent of breast cancers are linked to gene mutations passed through generations of a family.

The most common inherited mutated genes that can increase the likelihood of breast cancer are breast cancer gene 1 (BRCA1) and breast cancer gene 2 (BRCA2). They both significantly increase the risk of both breast and ovarian cancer. If you have a strong family history of breast cancer or other cancers, your doctor may recommend a blood test to identify specific mutations in BRCA or other genes that are being passed through your family.

Risk factors

There are various factors that are associated with an increased risk of breast cancer include

Being female

Increasing age

Inherited genes that increase cancer risk

Family history of breast cancer

Radiation exposure

Beginning your period at a younger age

A personal history of breast cancer

Beginning menopause at an older age

Having your first child at an older age

Postmenopausal hormone therapy

Having never been pregnant


Early Detection of Breast Cancer is the Key to Successful Treatment.
Commit today to regular self-exam, and if you feel some changes in your breast, don’t hesitate to see a doctor.

Get in Touch With Chughtai Lab

For more information please email us at or Call / Whatsapp us today at Aap Ki Sehat Ka Number 03-111-456-789
Lahore: 10 Jail Road, Main Gulberg Karachi: Al Khaleej Plaza, Shaheed-e-Millat Road